Harvesting "Information Excellence"


Impact of Internet search in the global economy: value and the beneficiaries by informationexcellence
August 11, 2011, 11:20 pm
Filed under: KnowBase InfoLinks

A new McKinsey study, The impact of Internet technologies: Search, takes a more comprehensive view of this phenomenon and its rising value. We looked at five key developed and developing economies—Brazil, France, Germany, India, and the United States—indentifying nine activities that are primary sources of search value, as well as 11 private, public, and individual constituencies that reap the benefits.1 Among the key findings:

https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Measuring_the_value_of_search_2848

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: