Harvesting "Information Excellence"


Big Data and Small Microscope by informationexcellence
February 22, 2012, 11:10 am
Filed under: KnowBase InfoLinks

How do you explain big data to your 5 or 10 year old kids? Perhaps compare the roadside lake to the Ocean and share about the  difference in the kind of fish you get! Perhaps explain the sand in the apartment play ground to the sand-dunes in the Sahara desert! Perhaps compare the size of the KinterGarden books to the Big, Fat Telephone directories that may still be lying around? Perhaps compare the Kindle and the Big Shelf of Books to the wall?

Here is a comparison that opened up a new world of imagination and possibilities:

“To grasp the potential impact of Big Data, look to the microscope, says Erik Brynjolfsson, an economist at Massachusetts Institute of Technology’s Sloan School of Management. The microscope, invented four centuries ago, allowed people to see and measure things as never before — at the cellular level. It was a revolution in measurement.”

Data measurement, Professor Brynjolfsson explains, is the modern equivalent of the microscope. Google searches, Facebook posts and Twitter messages, for example, make it possible to measure behavior and sentiment in fine detail and as it happens.

In business, economics and other fields, Professor Brynjolfsson says, decisions will increasingly be based on data and analysis rather than on experience and intuition. “We can start being a lot more scientific,” he observes.

That is, Big Data implications then, will be like the Current family practitioner equipped with the Million Dollar shared Diagnostic center and its reports. With the right medical skills, there can be effective diagnosis and treatment. Simply enamored by the available technology and the lure of commissions, there can be a big hole in the pocket and health!

Read more at the The Age of Big Data article from New York Times article:

http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html

 

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