Big Data Value Potential Index
Following up on an earlier article from McKinsey article shared here earlier, McKinsey Quarterly has shared the great visualization of the Sectors vs Value potential Intex.
See the chart at the link here, http://www.mckinseyquarterly.com/newsletters/chartfocus/2012_02.htm, Where does your sector fall? Use it to prod up your business case if you are feeling short-charged being compared apples with oranges or vice-versa.
Adding to this, the big data challenge is as much about zeroing in a problem of relevance and significance, with an ability to measure and monitor. Craig Rhinehart, in his blog article below, outlines such a compelling case in the healthcare sector (Thank You Cohan Sujay Carlos, for sharing!) http://craigrhinehart.wordpress.com/2012/02/17/playing-the-healthcare-analytics-shell-game/
Being a data professional, it is important to ensure your project is not like playing a Shell Game, but driven by a compelling, validated business problem. Analytics will start paying for and playing by itself — even with some sub-optimal implementations.
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