INFORMATION EXCELLENCE 2012 Spring Summit, themed “Data Dynamics”, was held in Bangalore on Feb 25-26, 2012 at Wipro’s Electronic City Campus in Bangalore. The summit was host-sponsored by Wipro, with additional industry sponsorship support from TCS (Mementoes), Sungard (Speaker and Volunteer Kits and Participant Raffle Prizes), Collabera (Participant Prize Raffles) and Academy IMA for (Welcome Kits).
Organized by the Information Excellence Group (a volunteer community), in collaboration with Professional forums (CSI Bangalore Chapter, DAMA Bangalore Chapter, TDWI India Chapter, ISIM Mysore) with Industry Support – this is the first of the two large format sessions in the year. The Summit brought together the Professionals, Industry, Academia and Research together to help promote Information Excellence towards “positively impacting Profession, Business and Society”.
Mr. K R Sanjiv, Senior Vice President, Analytics & Information Management Services, Wipro, kicked off the summit with the Welcome Note Speech. He posed interesting questions for speakers to answer during the course of two days. His call for action included that BI should impact performance KPIs like top-line Growth & customer Satisfaction. Even if we are not able to see clear correlation of BI to KPIs, it should aid in decision making, he asserted.
Changing Face of Data, also the topic for panel discussion, emerged as strong theme during the summit. The discussions/presentations revolved around the art & science of applying data management to support business decisions and designing customer experience.
Soumendra Mohanty, Partner, Global Information Management Services practice, Accenture, believes that technology is evolutionary & enterprises need to identify the trend & move along, like surfers on sea waves. The objective of BI should be to enable information for business users. Soumendra shared that he faces challenge in explaining C-execs as to what BI can do for them, as the outcome is not always quantifiable. A participant asked if it was possible to predict the recent US sub-prime crisis and Soumendra believes that BI models in place are good but lacked real time interventions from Government and Financial institutions.
Vijaya P H Deepti, Vice President and Head of Global Delivery (Insurance) at TCS, shared her experience on “Innovation with Data Agility in Insurance”. She believes that customer behaviour will define the future of businesses. With different sources of customer information available, companies should relate to their customers on one-to-one basis to gain competitive advantage. She believes that data agility is the first step towards the journey of excellence.
Ashish Vikram, VP User Data & Analytics at Yahoo! spoke on how yahoo is using Experiment Management System to improvise customer experience on Yahoo Sites. It was interesting to know from him that increasing the width of search bar can result in increased number of searches. It was even more interesting to learn how Yahoo has been using concepts of psychology to improve user experience online.
Deepak Swamy, Head of Corporate Product Strategy at Infosys put a different dimension to application of data. He believes that the companies can use available client data to evolve their offerings from transaction based model to continuous engagement based model. For decades, companies have been making their offerings based on customer’s transaction history & spending pattern; it is about time that marketers understand the context & intent behind the pattern & transactions.
Changing face of data- the topic for panel discussion, facilitated by Dr. N R Srinivasa Raghavan, Senior Vice President, Advanced Analytics, Global Decision Management, Citicorp offered a platform for participants to share their views:
Dr. Raghavan called for the deliberations by qualifying the “Changing face of Data” with the following possibilities, to be dissected and discussed in synch with the business applications and societal impacts.
Data originations – the source of the chaos and its implications
Data storage for Next-gen Data Types (NDTs)
Data processing for NDTs including Integration/Visualization/Security/Big data/Hadoop, Cloud, Mobility etc
Data governance mechanisms for NDTs
Analytics using NDTs
Tying up implementations with NDTs
Dr. Mukund Mohan, Chief Architect, Business Analytics and Optimization at IBM India, introduced 3 Vs of data i.e. Volume, Velocity & Variety. Volume & Velocity of data can be managed, given the latest technological advances, but Variety of data is one factor that is giving sleepless nights to data managers
Iqbal Kaur, Director (Analytics & reporting) at Target believes that 3 trends viz. Usage of Mobile devices & apps, Social Media & Cloud Computing will require IT to support businesses in gaining competitive advantage
Naren Peri, Delivery Unit Head at MuSigma shared his views that changing face of data is not a phenomenon in isolation. It impacts the faces of business and technology as well. Changing face of data, combined with innovation in technology creates a shift in paradigm- it not only solves existing business problem but also creates new business opportunities. New opportunities would be built upon leveraging data assets across industries and new opportunities would be discovered by mining unstructured data.
Niranjan Thirumale, CTO at EMC India shared his experience on data management and answered an interesting question from audience “Can Big Data help us solve civic problems?” Niranjan replied in assertiveness. He also elaborated on the Big Data impacts in the emerging economies.
Mahesh VL, GM-AM Services, Healthcare & Mfg, Wipro says that Big Data is here to stay, and the next big opportunity is in the analytics on Big Data.
Post an insightful panel discussion, Anindya Ghosh of Wipro posed an interesting question to audience: “What is Analytics?” He says that analytics is not just about platform or technology rather it is a mindset. Analytics should become part of organisational culture.
Parag Chitalia, Director, Dell and Dr. K Raghava Rau, Program Manager at Dell discussed the case study on how they are helping Dell to take informed decisions by bringing visibility in supply chain using Order Health Cards.
This insightful case study was followed by presentation from Sudarshan Gangrade of UIDAI on how analytics has helped the project improve their productivity & quality of data capture. to be changed to This insightful case study was followed by an informal talk by Sudarshan Gangrade of UIDAI on how analytics has helped the project improve their productivity & quality of data capture based on the white paper released by UIDAI.
Day 2 of the Summit:
Day 2 started with Prof. Jayant Haritsa of Indian Institute of Sciences Bangalore explaining “Picasso” – a Java based software that helps identify the best execution plan for databases. It generates a three dimensional diagram of Plan, Cost & Card. Picasso is database query optimiser visualiser and can be used as:
query optimizer analysis, debugging, and redesign aid by system developers,
query optimization test bed by database researchers, and
query optimizer pedagogical support by database instructors and students
The insightful topic of artistic talents of database optimisers was followed by another eye opening discussion on “Making data repetitions work for you” by Srinivasan Sengamedu, VP at Komli Labs. While most of the discussions in industry today are around storing & retrieving data, Srinivasan introduced another dimension of identifying spam/repeat data. He further explained that work at Komli Labs does not only help identify repeated strings of text but also the repetitions in pictures using weak similarity & strong similarity scores.
Sridhar Gopalakrishnan, CEO of Xurmo Technologies, introduced the challenges for achieving Semantic Layer. We may not have the required ontology but what we have is patterns in data and these patterns can teach machines to automate knowledge based work.
Aditya Yadav, Head of ATS/R&D, Sungard and his colleague Soundararajan Velu shared their experience of implementing Real-time Hadoop analytics with Raptor for their investment banking clients. The challenge faced by Aditya and team was real time reporting needs of their clients. However, given the architecture of Hadoop, the data latency needed a work around- hence came the solution in terms of using Raptor and bucketing the data at the time of storage.
While the event was approaching consummation, Sreedharan Srinivasan, Manager at Iron Mountain discussed the increasing need for Document & Content Management and how Iron Mountain has been helping its’ clients in scanning, storing and retrieval of business documents – both soft and hard copy ones. He humored the audience with the story of the Ironmountain’s offices housed in the world war bunkers hundreds of feet below the ground.
The two day summit was a feast of Knowledge share for the Participant Professionals, Researchers and several Academic faculty and students. It was a delight to see the faculty from many colleges such as Pune, Hubli, Mysore, and Bangalore coming to the summit so they could coach and guide their students in synch with the emerging industry trends.
The summit concluded with a call for increasing the impact of Information Excellence in the Indian Context, and to harvest this pre-requisite knowledge to help the companies and country “Compete with Analytics”. The next large format session was announced to be slated for the last week of September.
The event was live covered by Sharon D Souza of Tech Target and SearchBusinessIntelligence.IN; the presentations with audio-cast summary will be available at the http://SearchBusinessIntelligence.in site.
Top tweets for the Summit with hashtag: #infoexcel