Social Media: Concepts, Use Case, Demo and Value Measurement

Social Media: Concepts, Use Case, Demo and Value Measurement by informationexcellence

May 13, 2012, 12:40 pm
Filed under: Knowledge Share Sessions

Information Excellence Knowledge Share Session-205: 2012 May Session

Date & Venue: May/26th/2012: 9:45 AM to 12.15 PM, IISc Department of Management Studies

Hosted by: IISc, Department of Management Studies Topic: Social Media: Concepts, Use Case, Demo and Value Measurement

Topics and Speakers:

9:45: Sign in and Networking

10:00 AM to 11:00 AM: Mobile Social Network Analytics – marrying Big data with social data with business development with a Demonstration of the solution; Presentation and Solution Demo, Dr. J Bharatheesh Simha, CTO, Abiba Technologies

11:15 AM to 12:15 PM Social Media measurement and ROI: marrying big social-media-data with Business context; Dr. Shesha Shah, Dell India

Registration Link:  http://informationexcellence205.eventbrite.com/

Speaker Profile: Dr. Bharatheesh Simha  (Preso Link)

Dr. Jay B.Simha is Chief Technology Officer, ABIBA Systems, a Telecom BI & Analytics company based out of Bangalore. He has over 15 years of experience in R&D, Business Intelligence and Analytics consulting. He has implemented large scale systems for telecom, BFSI and manufacturing industries in Business Intelligence and analytics.

Prior to this he worked on medical data analysis with Siemens, working on algorithm design and data analysis.

He holds a post graduate in Mechanical Engineering and Computer Science. He holds a Doctoral degree in Data Mining and Decision Support and Post Doctoral from Louisiana State University ,USA.

He is active in research and has interests in business visualization, predictive analytics and decision support. . He has so far published about 40 papers in international journals and conferences in the areas of business intelligence and analytics. He has won numerous best paper awards in prestigious conferences, confirming the quality of work.

Speaker Profile: Dr. Shesha Shah (Preso Link)

Dr. Shesha Shah is with Social Media Marketing and Intelligence team at DGA, Bangalore.  She has done masters in Computer Science in 1996 and PhD in Data Mining in 2001 from Indian Institute of Science, Bangalore. She works in  areas of Social Media, eBiz, and web analytics for applications IR, Merchandising and Marketing in different domains as a specialist.

She is with Marketing Science team with focus on research and technology innovation. She has published in technical journals and filed a few patents as well. She has worked with global companies, both in India and US for the last 15 years. She has also received the Dell India Innovator of the year 2012 for developing a new measurement system and tool – called Social Net Advocacy – for Social Media Analytics and that is getting integrated in Dell’s business.

Social Media measurement and ROI: marrying big social-media-data with business context Companies often rely on Social metrics like fans and followers but they could be misleading for a business.  Instead, a measurement is needed that will focus on the business outcomes of the account, whether it be for being involved in influencing them, transacting leads or conversions, fostering word of mouth, improving customer service and support, or generating ideas for future products or the brand.

Venue Directions:  (Home => Locate Us)

http://www.mgmt.iisc.ernet.in:8080/JSP/CMS/SubPage.faces?id=317

FYI Info:

1)Bring an id proof; No need to bring the eventbrite printout, your name will be on the list if you have received an eventbrite email confirmation.
2) Please do not block seats, we have limitred capacity
3) This event is free for all professionals, Pre-Registration is required
4) Please be at the evenue by 9:45 AM and be socially responsible to honour the time of all

email informationexcellence@compegence.com for any information.

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https://informationexcellence.wordpress.com/about/

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