Big Data: It is about pivoting on multiple axis
A good case study of integrated marketing solution approach, with 6 step approach to creating user profile and translating them to marketing success.
Simple and Elegant. Read more at the Forbes article at http://www.forbes.com/sites/davefeinleib/2012/08/02/6-ways-this-former-webex-marketing-leader-uses-big-data/
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