Big Data for Big Decisions linked by Smart Humans!
The two HBR articles in 2012/Sep on the Big Data’s Management Revolution and Big Data’s Human Component are two inseparable perspectives of the Big Data – with a cult like belief on one of the two perspectives – based on the background and bias of the persons. And both are very True.
Erik Brynjolfsson and Andrew McAfee provide two great examples in their articles on how Big Data can be put to use. Note that neither of them started with the data first. They started with a business priority first – and of course the required data helped solve the problem more effectively.
As they summarize, “The evidence is clear: Data-driven decisions tend to be better decisions.” The inherent (and not stated) assumption in their statement is, “the Data Scientist knows what problem is being solved. Read the full article here at HBR blog link http://blogs.hbr.org/cs/2012/09/big_datas_management_revolutio.html
Jim Stikeleather, Executive Strategist, Innovation for Dell Services, goes on continue from perhaps where Andrew and Eric left off: about the Big Data’s Human Component. “Machines don’t make essential and important connections among data and they don’t create information. Humans do”, he says.
With the hype around the Big Data, which is well deserved, there is too much of focus and attention around how to write a Hadoop Program or Set up a cluster – but there is very little understanding of how and where these new ammunitions can be put to effective use. Decision Skills are not the same as Data crunching skills – though complementary. This aspect often gets missed by emerging professionals and teams. Jim has a great advice for the teams focusing on Big Data:
“We often forget about the human component in the excitement over data tools. Consider how we talk about Big Data. We forget that it is not about the data; it is about our customers having a deep, engaging, insightful, meaningful conversation with us — if we only learn how to listen. So while money will be invested in software tools and hardware, let me suggest the human investment is more important.” Read more on this at the HBR blog article link below:
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