Harvesting "Information Excellence"

2016 Spring Summit Summary, Presos, Photos by informationexcellencegroup
March 9, 2016, 5:14 pm
Filed under: KnowBase InfoLinks


Information Excellence 2016 Business Analytics Industry Summit highlighted industry case studies in prudent use of information towards positive business outcomes. The summit focused on the usage of analytics and big data towards improved business efficiency and insights. This is the 7th Summit session from the Information Excellence Group (IEG).

The summit was hosted by the Department of Management Studies, IISc. The Satish Dhawan Auditorium in IISc was packed to the capacity with participants from across the industry spectrum, academic leaders and research community. Speakers shared their thoughts on how the analytics is being used in the industry to drive business growth. The sessions brought out the insights from the industry practitioners, augmented by focused questions from the practitioner audience.


The Summit sessions aptly highlighted the fact that Business Analytics is the art of applying advances in Data Science to solve the business problems; It requires a good mix of business understanding, data handling and understanding of data analysis / analytics skills.

Summit Presentations are available on the Information Excellence SLideshare link: http://www.slideshare.net/informationexcellence/presentations

Summit photographs are available on googleplus and facebook links:

Googleplus: https://plus.google.com/116248204027915571565/posts/fvzfvPdSwvC

Facebook: https://www.facebook.com/media/set/?set=a.700035796766117.1073741828.171892096247159&type=3

Speakerwise Summit Summary:

Summit Kick Off and Host Note by Prof M.H. Bala Subrahmanya, Chairman, DoMS, IISc


Prof M.H. Bala Subrahmanya, Chairman, Department of Management Studies, IISc kicked off the Summit with a brief overview of the IISc and the Department of Management Studies. It was an insight to know that the Department in IISc is the very first Management Institute in India. Driven by the long term vision of J N Tata on the need for credible Management Education and Research, the department was started in 1947, the year of India’s Independence, as the “Section of Economics and Social Sciences”. The Department evolution and chronology can be found found at http://mgmt.iisc.ernet.in/newwordpress/history/.

The department offers MBA and PhD Program in Management Studies. The “Quant to the Core” Business Today Article http://www.businesstoday.in/management/career/india-best-business-schools-2015-iisc-has-been-at-the-core-of-indias-management-training-programme/story/225495.html rightly describes the spirit and purpose of the Department Program, that has a selection ration of 1:200 among the qualified applicants!

The Department has over 50 Doctoral students pursuing cutting edge research in many areas including Analytics, R&D and Technology Management, Economics, Operations Research, Organizational Behaviour, Marketing, Strategy among others. The Department also offers PhD program by external registration, for working professionals, with certain criteria.

The chairman emphasized the need for the industry-academia collaboration; on the eve of the third joint conference in collaboration with the Information Excellence Group.

His welcome Note set the tone for the rest of the day with the focus and intent on how to leverage the technology and data towards effective business and societal decision making.

Arjuna Rao Chavala@arjunaraoc Feb 20 IISC, management dept first to launch management program on business analytics in India #infoexcel

Inaugural Key Note, Pattern Analysis and Synthesis by Prof M.N. Murty, Dean, Faculty of Engineering and Professor, Department of Computer Science and Automation, IISc.


Delivering the Inaugural session, Prof Murty spoke on the topic of “Pattern Analysis and Synthesis”. Starting off with the challenges and opportunities with the data explosion, Mr. Murty aptly demonstrated the same with an example google search on “Why google is a must and others die” (try it out!!). Prof Murty illustrated the usage and essentiality of “Pattern Analysis and Synthesis”, with the suggested solution approaches. He articulated the Representations of Objects as Vector in multi-dimensional space and String of Characters/primitives. When dataset is large and memory is small , he recommended the application of Incremental algorithm, Divide & Conquer Strategy and Compressing the data and the process.

Summarizing, he pointer the keen audience to the emerging trends in the following areas, perhaps hinting at the potential opportunity area for the IISc and Industry collaboration.

  • Representation is crucial and we do not have good theories.
  • Combination of content and structure: Information networks
  • Graph Databases
  • Probabilistic Graphical Models: Integration of results from Graph Theory
  • Approximate algorithms: Input and output are abstractions
  • When the prior is a power-law distribution, why use Dirichlet prior?
  • How to capture the domain knowledge? It may be useful in getting a good representation.

Industrial Internet and Digital Twin by Dr. Vinay Jammu, Technology Leader, Asset Performance Analytics and Systems


Dr.Vinay articulated the shift from demographic customer segmentation to Psychographic customer engagement for marketing. He explained about Consumer Intent Analysis from Consumer internet -Digital information, which will lead to Industrial internet – Digital Transformation. He explained about Platform Personalization like Right service at a right time (Ex.OLA service).

He also explained that Industries have an ability to model real-time digital twin to optimize processes. Digital Twin Technology is about each asset having one 3D Model. For example each asset like Wind farm, Aviation, Locomotive having an individual model and it continuously changing by learning based on new dataset availability.

Riz@BLRNawaab Feb 20 GE’s Predix platform uses the Digital Twin tech to optimize turbine operations saving billions of USD. #infoexcel

Manoj Gunasekaran@ManojG20 Feb 20 It is not about complex models. It is about, is data fed into the model rite? @EYnews #InfoExcel #IISc #BigData

Prasad Chitta@prasad_chitta Feb 20 #infoexcel Dr.Vinay gave a wonderful session on industrial internet and digital twin

Role of Analytics in transitioning from Reactive to Proactive/Preemptive Customer Services by Kali Prasad Vittala, Distinguished Fellow & Vice President AND Arjun Krishnamoorthy, Data Scientist, Data Science Group


Kali Prasad and Arjun from Informatica presented on the “Role of Analytics in Proactive Customer Service and Rapid Product Adoption

The talk focused on how Informatica is optimizing its customer support operations by leveraging analytics and transitioning from reactive to proactive and preemptive customer service. The approach is focused on building customer interaction data hub and deriving business insights for business actions. The session provided some insights on how the “Data Integration Product Leader” is leveraging the Big Data technologies for the purpose for their in-house usage.

The speakers shared insights into some of the analytics initiatives at Informatica using machine learning and other solutions to make customers more successful in adopting their products and services. One of the interesting observation was around how big data analytics is complementing the business goal of rapid product adoption.

Derivatives Analytics Overview by Prashanth Kuttuva, Excecutive Director, E & Y


Prashant shared his insights in the area of Derivatives and the Analytics associated with it. He introduced the audience to financial derivatives and explained about derivatives risk measurement process flow. Prashanth highlighted that, irrespective of the domain, Data Quality remains a common issue in the Analytical Journey. He articulated and explained with examples on how incorrect data convention or incorrect interpretation can lead to significant errors and risk factors. He emphasized and stressed on the importance of reading and understanding the market data correctly.

Biological information for Medical Diagnostics: Omics to OmiX by Dr. Abhinanda Sarkar, Director, Omix


Dr Abhinanda Sarkar explained how Genomics, transcriptomics, proteomics, metabolomics and other ‘….omics’ technologies have made biology an information science. He articulated on why the usage of such information for the diagnosis of disease is a rapidly growing and expanding global effort spanning across several disciplines. The session was very informative touching all major disciplines of medical science and technology including Biology, Chemistry, Medicine and revolved around the information stored in DNA.  He also outlined a platform technology that OmiX Labs is developing in the quest to create affordable and low cost diagnostics and health care options powered by “Protein sequencing based diagnostics” solutions.

The session was an insightful eye opener for the audience that is little too familiar with the IOT (Internet of Things) to think in terms of we all being IOCs (Internet of Cells!). Dr. Sarkar’s one slider captured the simplicity of the approach and the complexity of the underlying multidisciplinary knowledge-compound and technologies starting with a “drop of blood” translated into “mini-EMRs” with a series of biological and informational enrichments, amplifications and analytics.

Riz@BLRNawaab Feb 20 Dr Abhinanda Sarkar delivers an exciting talk on genomics. Excellent orator who knows how to work the crowd. #infoexcel

Prasad Chitta@prasad_chitta Feb 20 #infoexcel OmiX aims to extract information from biological cell chemicals for outliers and for diagnosis using #analytics of #data

Manoj Gunasekaran@ManojG20 Feb 20 Can we leverage DNA as a chemical to find whats wrong with us? #InfoExcel #IISc #BigData #DNA #DataScience in #Biology

Nagaraj Kulkarni@NagarajKulkarni Feb 20 #infoexcel Data that is easy to analyze isn’t necessarily the data the business needs to analyze

Nagaraj Kulkarni@NagarajKulkarni Feb 20 #infoexcel How do you create business models around Diagnostics

Nagaraj Kulkarni@NagarajKulkarni Feb 20 We are all internet of cells!! Dr Abhinanda Sarkar #infoexcel

Driving Business outcomes with Data Science – Cash Analytics by Ms Asha Poulose Johnson, CIO, GE – Power Services India


Asha shared her insightful experience with specific examples on “Driving Business outcomes with Data science”. She explained how the application of data science is growing rapidly across all Industries, sharing with examples on how data science and analytics is used in GE in various domains like marketing, sourcing, services and finance to drive business outcomes.

She explained in details how analytics is contributing to the cash generation in an enterprise like GE, emphasizing the need for having a targeted “Business Outcome” as the primary pre-requisite for achieving analytics success. Her call for combining the Data Competencies with the Domain Understanding for reaping the Business insights and outcomes stood out as the essential call for action for the technology focused professionals in the industry.

Lunch time Deliberations:

The Speakers, IISc faculty and some of the invited guests huddled over the nationally important topic of what it takes to create adequate quality and quality of analytical talent pool in the country. In the era when data literacy is essential to the competitive edge of the industry and the nation, the speakers touched upon many of the fundamental yet foundational pre-requisites in walking the journey of analytical talent pool. Some of the observations included the following:

  • Ability to translate the business priorities into data priorities is an essential skill that is lacking in the industry.
  • The ability to articulate and communicate the Analytical outputs to the stakeholders is a limiting factor that needs to be overcome.
  • The academic curriculum and degree seriously lack practical internships, leading to bookish knowledge ad lack of practical skills that can be applied in the industry.
  • The focused Analytics specializations such as the ones being offered in the Department of Management Studies in IISc, with the Business + Data + Technology skills are the ones that need to be adopted across the industry and academia.
  • The short but passionate discussions concluded with an action item from the speakers to connect and continue the efforts and drive offline, to address this critical ad important focus area.

NASSCOM supported Panel discussion on ‘Big Data; What it is and Is not”


From left to right:

George Mathew, VP, Fractal Analytics ,

Robin Jose, Director – Data Science and Innovation, EMC Software and Services India Pvt Ltd

Sanjeev Kumar, Director, Dell Sales, Product & Pricing Analytics.

We are in an era when everybody and their grandparents know everything about the Big Data, and its, yes, its magical powers that can do anything and everything. Well, almost. The IEG core team sensed the need for practical understanding and insights around the use and abuse of Big Data, bringing out the true requirement, intent, usage with expected outcome and purpose of Big Data with practical insights from the industry veterans. This Panel discussion was coordinated by the NASSCOM Analytics Industry Group, with senior industry leaders participating in the Panel Discussion.

Collating the experience from across the Sales, Service and Product Industry, the panelists brought a huge amount of clarity around the topic of Big Data. Some of the key insights included the following:

  • At some point, Big Data problem has to translate into Analytical problem statement. Big Data is the means to the end called Business Analytics
  • The big data output needs to plug into the modeling approaches and tools
  • Think Differen(ce)t: What different techniques does Big Data need, compared to the traditional approaches and techniques? What additional data do you want to bring in, with Big Data possibilities? For example, can social sentiment be fed into the demand forecasting module as a data input?
  • See Big data as a means to create deeper business insights and better experience for customers
  • Business change management is more important while deploying Business Analytics than the technology change management

Thank You Sanjeev, Robin and George; one of the rare post lunch Panel discussions where it was impossible to spot any winking eyes and a stream of real time questions many of which needed to be addressed at the ensuing break, considering the number of questions and limited time.

Kalavathy Perumal@Kala2904 Feb 20 #infoexcel – great examples on how can we explore opportunities in big data by Mr.Robin Jose – EMC

manthu@mahantheshhv Feb 20 Great panel discussion on Bigdata analytics #infoexcel

Anirudh Menon@anikmenon Feb 20 Big data helps improve the accuracy of analytics, prior to using big data solutions the accuracies were much lower. #infoexcel #BigData

Irfan Ali@irfanalidv Feb 20 Bengaluru, India Industry Summit on Business Analytics #infoexcel

Nagaraj Kulkarni@NagarajKulkarni Feb 20 #infoexcel Where does my Big Data output plug into the modeling approaches and tools

ParimalRd@ParimalRd Feb 20 #infoexcel Nice engaging session post lunch on #Bigdata

Param Srinivasa@paramsri Feb 20 #infoexcel – Panel discussion is going on. “Big data: What is it and what it is not”

Nagaraj Kulkarni@NagarajKulkarni Feb 20 #infoexcel What different techniques does Big Data need, compared to the traditional?

Nagaraj Kulkarni@NagarajKulkarni Feb 20 #infoexcel At some point, Big Data problem has to translate into Analytical problem statement

Nagaraj Kulkarni@NagarajKulkarni Feb 20 #infoexcel Big Data is the means, not an end in itself

Prasad Chitta@prasad_chitta Feb 20 Big data is a means to the end called business analytics – panel discussion ongoing at #infoexcel

Param Srinivasa@paramsri Feb 20 #infoexcel – brillient use case given as example by Mr. George Mathew, Fractal Analytics.

Arjuna Rao Chavala@arjunaraoc Feb 20 Big data is about creating better experience for users… Sanjeev Kumar, Dell in panel #infoexcel


Data Analytics and Business Insights by Prof. Michael Shepherd, Department of Computer Science, Dalhousie University, Canada


Professor Michael Shepherd enlightened the audiences with a very educative session on what is driving the Big Data requirements, along with some of the Big Data Analytics projects at Dalhousie University. Professor Shepherd estimated the Big Data explosion, with the advent of the IOTs, to be around 9000 Exabytes; from the current scale of around 2000+ EXabytes. The 400+% explosion due to the combined impact of VOPI, Social Media, IOTs and Sensors. There is expected to be about 50 Billion plus devices by 2020.

His case studies on the Ocean Tracking Network and the Aircraft bird hit prediction for the Boeing Company were very insightful.  Additionally, he shared examples and insights into Internet of Things (IOT), Tracking of Sea life, Tracking Ship Movement, Leveraging the migratory bird paths data to minimize bird hits and epidemics, BioInformatics and more.

The session highlighted links between Data-Driven Innovation and Economic Growth and business optimization and was very well received by the audience.

Prasad Chitta@prasad_chitta Feb 20 #infoexcel it’s more important to visualize the actions based on interpretation of results of analytics rather than data visualizations!

Manoj Gunasekaran@ManojG20 Feb 20 Data Driven Innovation can lead to 5 to 10% of the productivity – Dr Micheal Shepherd @Dalnews #InfoExcel #IISc #BigData

Jatin Chhabriya@jatinchhab Feb 20 Operational observations to Actionable Insights – Prof. Michael Shepherd on how Boeing tackled bird strikes through data #infoexcel #iisc

Manoj Gunasekaran@ManojG20 Feb 20 Bird strikes innthe Airplane. Interesting problem explained by Dr. Micheal Shepherd @Dalnews #InfoExcel #IISc #BigData

Kalavathy Perumal@Kala2904 Feb 20 Interesting insights and examples ( Boeing Bird strike project) by Prof. Michael Shepherd from Dalhousie university #infoexcel

Lakshmanan V@lakv Feb 20 Actionable insights more relevant than data visualization tools #infoexcel


Analytics for Optimizing the Enterprise by Dr. P Gopalakrishnan, Chief Mentor, BigInfoLabs


Dr. Gopal has explained that big data and analytics have found usage in analyzing customers, products, markets across various enterprises. He pointed out that there are many areas within the enterprises that need analytics, He articulated the need for analytics in sales process by optimizing the design of the sales organization, help diagnose problems and channeling the sales effort appropriately. Likewise, he elaborated on the application of analytics and data intelligence in the management of R&D, IP and many other areas that can benefit from the data intelligent applications.

Big Data Lake Proposition – Deep Dive by Sachin Mittal,  Director, HCL


Sachin gave the actionable focus to analytics by focusing on big data storage platforms (Big data lake). He defined the components of the Big Data Lake and identified the needs of Big Data Lakes across the industry verticals. He shared the case-studies highlighting Big Data Deployment cases across different verticals.

He articulated the need to take into account the Business Drivers and IT Drivers towards the Big Data Lake approach and deployment options. On whether to take a top down or a bottom approach; and whether to start with a focused business initiative or to start with a technology and TCO driven approach.

His reference to the Pentaho c-founder and CTO James Dixons’s Data Lake articulation comparing it to the water bodies was apt and helped clarify the Big Data platform usage with a crisp comparative approach.

Manoj Gunasekaran@ManojG20 Feb 20 Big Data lake is a lake of data stored in its raw form. Datamart is like a packaged water.. #InfoExcel #IISc #BigData

Account level profitability in the banking analytics trajectory, in Indian and US geographies by Swetha Kasthurirangan, Analytics Manager, WellsFargo


Swetha shared insights into Gaining Competitive Advantage through Account Level Profitability (ALP). She explained that ALP has been very important to most of the customer servicing industries.

Starting with the 80-20 analysis or the Whale Curve of profitability, Shwetha outlined the data input components that feed into ALP calculation, as well as some of the best practices to progress the ALP journey.

The challenges faced are not just data issues or forecasting constraints, but many other nebulous issues such as ambiguity in costs and revenue, cost surrogates, allocation preferences and the like. Shwetha held the audience captive in this last session of the Summit with distinct caricature visuals, as if to drive home the point that a bit of out of box thinking helps make a good amount of progress with Analytics.

Top Tweets for the summit

Jithin Odattu ‏@jithin_oc  Feb 20 #BigData isn’t just abt the volume of data but its more abt the crisis when commodity machines are incapable of dealing such data.#infoexcel

Asha Poulose ‏@AshaPoulose  Feb 20 Privileged to speak at #infoexcel Spring summit @iiscbangalore @nasscom @GEIndia https://informationexcellence.wordpress.com/2016/02/05/speakers-and-topics-for-2016-spring-summit/ … Great Meeting of like minds…

Shahour Khan ‏@khan_shahour  Feb 20 #infoexcel to sum up we understood what we knew about Big Data was just the tip of an iceberg.

Shahour Khan ‏@khan_shahour  Feb 20 #infoexcel Data analytics has a wide application in most of the business processes, currently being used only in Finance.

Jatin Chhabriya ‏@jatinchhab  Feb 20 Operational observations to Actionable Insights – Prof. Michael Shepherd on how Boeing tackled bird strikes through data #infoexcel #iisc

Irfan Ali‏@irfanalidv Industry Summit on Business Analytics #infoexcel

summitLakshmanan V ‏@lakv  Feb 20 Actionable insights more relevant than data visualization tools #infoexcel

ParimalRd ‏@ParimalRd  Feb 20 Start small, Grow big #infoexcel #bigdata

Prasad Chitta ‏@prasad_chitta  Feb 20 #infoexcel the business change management is tougher than the technology change when it comes to Big data…..

Nagaraj Kulkarni ‏@NagarajKulkarni  Feb 20 #infoexcel Analytics is Technology + Change Management; Change Management of Big Data lot more challenging than Technology Management

Kalavathy Perumal ‏@Kala2904  Feb 20 #infoexcel – great examples on how can we explore opportunities in big data by Mr.Robin Jose – EMC

Shahour Khan ‏@khan_shahour  Feb 20 #infoexcel Big data… Huge amount of insights coming in by Robin Jose

Anirudh Menon ‏@anikmenon  Feb 20 Big data helps improve the accuracy of analytics, prior to using big data solutions the accuracies were much lower. #infoexcel #BigData

Nagaraj Kulkarni ‏@NagarajKulkarni  Feb 20 #infoexcel Where does my Big Data output plug into the modeling approaches and tools

ParimalRd ‏@ParimalRd  Feb 20 #infoexcel Nice engaging session post lunch on #Bigdata

Prasad Chitta ‏@prasad_chitta  Feb 20 Big data is a means to the end called business analytics – panel discussion ongoing at #infoexcel

Arjuna Rao Chavala ‏@arjunaraoc  Feb 20 Big data is about creating better experience for users… Sanjeev Kumar, Dell in panel #infoexcel

Riz ‏@BLRNawaab  Feb 19 Dr Abhinanda Sarkar delivers an exciting talk on genomics. Excellent orator who knows how to work the crowd. #infoexcel

Note of Thanks for the Summit Hosts:



IISc and Department of Management Studies in IISc have been a huge support and source of strength to the Information Excellence Group, with their continued hosting of the event and active participation from the Student Volunteer Team.

Our sincere thanks to the Chairman and Faculty of the department for their guidance and encouragement. Thank You Prof Bala, Prof CM, Prof Partha and Prof Mathirajan.

Our thanks also to each of the department staff for their active engagement and taking care of all the details of organizing a summit conference of this scale.

Note of Thank You to NASSCOM AIG for the support

NASSCOM AIGThe Organizing Volunteer team acknowledges and thanks NASSCOM Analytics Interest Group for the support and anchoring the Industry Panel Discussion. We look forward to continuing the shared journey for the shared goal with the guidance, reach and support from NASSCOM AIG. Thank You Mohanakrishna and KSV for making the NASSCOM anchored Panel discussion happen, inspite of a very short time span.

Volunteer Team Contributing to the Success of the Summit:

Information Excellence Group operates by Volunteers from the Industry and Academia.

StudentsThe volunteer Team from IISc ensured the summit was well planned and executed, from the speaker reach out to the summit day organization ownership. Thanks to the team that did a great job on this. Thank You  Adithya Kiran, Priyratan, Senthil Nathan, Srikanth and many more who worked behind the scenes. Thanks also to the Administrative Team of the Department for their attention to detail and smooth operations.

The volunteer Duo from NIFT, Bangalore captured the memories and snapshots of the summit. Thank You Sindhu and Mananashritha for capturing the summit unmindful of the full day standing and adding some fashion to this knowledge summit.


VolunteersWorking behind the scenes are many committed information excellence professionals, who volunteer and / or advise for the cause of building a vibrant community and ensuring the community driven knowledge share.

Kudos to the volunteer team that worked closely on this summit.


Sponsor Acknowledgement:

The Organizing Volunteer team acknowledges and thanks Summit sponsors HCL and COMPEGENCE for their support and sponsorship.


 COMPEGENCE_logo_with_blue color new




Summit Summary acknowledgements:

Thanks to Dheepa K from COMPEGENCE for the detailed summary notes and collation. Thank You Venugopal for the concise summit summary. Thank you Prasad Chitta for the summary notes.

Please read the summary key take aways by Prasad on his blogsite https://www.linkedin.com/pulse/notes-business-analytics-prasad-chitta


About and Engaging with IEG:

About Information Excellence

Information Excellence Group is the “Made in India” Knowledge Brand, that is continuing to make the impact and positive difference to the community, in Wikipedia model.



How can I support and contribute to the cause of Information Excellence:

From The Organizations and Institutes:

1)      Venue Support from your company for One Monthly Knowledge Share Sessions  in this Year (3:30 to 6:00 PM on Fridays  OR 10 AM to 12 Noon on Saturdays, Once a month)

2)      Subject Matter Expert Speaker Support to share he expert and emerging knowledge (in detailed, deep dive format, that helps the professionals with deployable-take-away knowledge)

3)      Host and / or Sponsor a Large format session

4)      Support with incremental sponsorship support (mementoes, raffles, welcome kits)

From The Individual Professionals:

1)      Sign up to be a volunteer, and take ownership of a whole monthly session

2)      Offer to speak, Offer to be a backup speaker

3)      Communicate and engage your fellow practitioners and your company

4)      Contribute with your expertise to share and speak

5)      Active contribution to the KnowBase on the informationexcellence site

6)      Volunteers with commitment to drive these activities further to next level

please send an email to informationexcellencegroup@gmail.com and reach out to one of the volunteers to start contributing to the community.


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